Ask some website owners and bloggers about obtaining website traffic and they will swear that getting laser targeted traffic and high rankings is like trying to decipher hieroglyphics in the dark. Whether you are just starting off in Internet Marketing or have been at it a while, it’s no secret that if you have no traffic, you have nothing!
Getting organic traffic starts with Keyword Research and then moves to a process known as SEO, or, as its called: Search Engine Optimization. Achieving high organic search engine rankings starts and ends with SEO.
Get SEO right and you are on your way to Internet Marketing success.
Get SEO wrong and you are on your way to what we call on the Internet traffic highway as the “Drop Off!” You ever see any of those movies where a car goes off a cliff? That’s the equivalent of the Internet “Drop Off!”
To avoid that dastardly fate, you need to learn SEO like you know the back of your hand. Some would have you believe that SEO is super complicated and best left to the SEO EXPERTS.
Not true! What I’m about to share with you is going to put you on equal footing with the SEO experts.
First things first; there are two factors to proper SEO.
On Page SEO and Off Page SEO. Nothing more and nothing less and nothing complicated.
On Page SEO
On Page SEO takes place after you have performed proper Keyword Research. It is the process of incorporating the keyword phrases into the title tags, description, *meta tags, body content and images. From there it involves setting your Keyword Density right and engaging in a process called (LSI) Latent Semantic Indexing. Don’t worry, that’s just a fancy phrase for saying that there should be some related keyword phrases in your content that naturally connect to your primary keyword phrase.
For example, if you have a page about “wash machines’ LSI says that some keywords related to wash machines should be in the article. PLEASE NOTE: Google strongly promotes the semantic relationships of words in their algorithm.
The final stage of On Page SEO involves internal page linking. Your pages should be linked/connected to each other through contextual anchored links. For example, this link Keyword Research is a contextual anchored link that connects this page to another page on this site. Once you have completed your On Page SEO, you are then ready for Off Page SEO.
Off Page SEO
Off Page SEO involves going outside of your website of blog to improve your search engine rankings. This is achieved by creating what’s called external links, also known as external backlinks and IBLs, which is short for In Bound Links. These external IBLs are counted as votes that are used to determine your site’s popularity and ranking in the search engines.
You can dramatically improve your websites popularity and ranking by acquiring IBLs from various sources which includes but is not limited to: article marketing, directory links, RSS Feeds, press releases, trade associations links, web 2.0 properties, forum signatures, profiles, social bookmarking and a host of other venues that provide backlinks.
Of course this was just an overview, but it provides you with a clear concept of what SEO is really all about. The asterisk about the *meta tags, refers to the fact that Google states they no longer weigh meta tags but some search engines still do.